Euroluce, Milan 22 - 27 April 2009

Together with the launch of our new projector Beamer PAL 1.1 came our new advertising campaign "We have reinvented the sun." With the sun, you connect automatically to nature and this year, we have made this connection, a key element of our stand's concept.

A Spring wheat field featuring "Margrit", our cow, with her friends and Calf "Ueli", covered around half of the 200m2 large stand and was illuminated using our Beamer PAL 1.1 lights. The backdrop to this scene was a backlit 100m2 sky.

As we did not want to disturb this natural idyll with a technical light show, we used a so-called "stand in stand” design. Behind the backlit sky, through a triangular passage with side-slits, was our lighting exhibition. Our products Meteo, Tool5, Strip, Poco EFT System, Twiggy, etc. were mounted on sloping walls and could be dexamined in detail.

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