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Arc Show, London 2009
Regent has further strengthened its position in the UK market, since the opening of the London office, with its participation in the Arc Show, one of the main lighting and design events in the UK. The Arc show is sponsored by the technical publication “mondo*arc”.
This event also allowed Regent to launch their new advertising campaign “We have reinvented the sun”. Visitors to the stand were impressed by the unconventional concept - a wheat field, including Margrit, the cuddly cow - lit with the new projector Beamer PAL 1.1
