Colour filters:  With the six standard filters, both colour cicles, the RGB (red, green, blue) as well as the CMY (cyan, magenta, yellow) are covered.

IR-filter:  The advantage of an IR-filter is the reduction of temperature on the illuminated surface (approx. 10%).

UV-filter: The aging process of ultraviolet-sensitive materials is reduced.

Shop window lighting

This can be seen as the calling card of any salesroom or shop. The attractiveness of this area has a direct effect on how many customers enter the establishment. The product assortment will change depending on the season or current sales strategy, and being well equipped with spotlights will allow various different lighting concepts to be implemented. The shop window should be regarded as a stage; products must be presented and displayed on this stage. The merchandiser’s display needs will change according to the season and current fashion. This requires the ability to be versatile as far as lighting is concerned. Zoom provides this versatility.

Tips

• Light should be emitted from more than one direction
• Use varying emission angles
• Use discharge lamps with a broad-beam spread for ambient light
• Provide emphasis with narrow-beam spreads
• Use light that comes from the bottom and/ or from the sides
• Don’t be afraid of using colours
• Avoid boring „flat lighting”
• Make use of accessories (e.g. oval outline lenses, colour filters etc.)

Shelf lighting

Vertical visual elements are used to convey information. Factors affecting shelf lighting are room height, shelf height, shelf depth, distance between luminaires etc. - all of these parameters must be taken into account to achieve a satisfactory result. The manifold possibilities that the customer enjoys in the range of products available to him is reflected in the different way that these products can be displayed. Whereas in the past shelves would be uniformly lit, the philosophy in the retail world today is „anything goes”.

Tips

• Decide on a shelving concept in advance
• Can track and spotlights be properly positioned (minimal distance)?
• Do you have straight or stepped shelves?
• Will the items be stacked or not?
• Do you have split shelves with special POS units?
• How often does the product range change? Does the light colour need to change, too?

Food lighting

It is only in recent years that the importance of this application has been recognised. The goal is to display fresh products in such a way that the customer „sees” the colour of the fruit, pastries, fish, meat, delicacies etc., making him more inclined to buy them. The light level, temperature and light colour are all important in making the food look appealing. So called food filters eliminate wavelengths that are detrimental to animal or vegetable matter, whilst letting other wavelengths pass. Different lighting produces distinct colour spectra, for example SDW-TG produces red and yellow hues, whilst CDM-T produces blue and green hues. It is for this reason, that different light sources are more or less suitable, dependinge on the colour spectrum. The important thing is that colour rendering is ensured.